 |
Advertising
and Marketing
ANNUAL
COURSE PROGRAM
First
Year 1st Semester
|
Instructional
Classifications
|
Course
Description
|
[hrs]
Lecture
Studies
L
|
[hrs]
Directed
Studies
DT
|
[hrs]
Applied
Studies
TP
|
|
Core
Courses
|
English Language
I |
20
|
20
|
None |
|
Arabic
Language I
|
20
|
20
|
None
|
|
Computer
Literacy
|
20
|
20
|
40
|
|
Communications
Skills I
|
20
|
20
|
40
|
|
Linear
Algebra
|
20
|
25
|
35
|
|
Microeconomics
|
20
|
25
|
None |
First Year 2nd Semester
|
Instructional
Classifications
|
Course
Description
|
[hrs]
Lecture
Studies
L
|
[hrs]
Directed
Studies
DT
|
[hrs]
Applied
Studies
TP
|
|
Core
Courses
|
English
Language II
|
20
|
20
|
None |
|
Arabic
Language II
|
20
|
20
|
None
|
|
Business
Law
|
20
|
20
|
40
|
|
Statistics
I
|
20
|
25
|
35
|
|
Sociology
I
|
20
|
25
|
35 |
|
Macroeconomics |
20
|
25
|
None
|
Second
Year 1st Semester
|
Instructional
Classifications
|
Course
Description
|
[hrs]
Lecture
Studies
L
|
[hrs]
Directed
Studies
DT
|
[hrs]
Applied
Studies
TP
|
|
Core
Courses
|
Introduction
to Management
|
20
|
15
|
45 |
|
Psychology
I
|
20
|
30
|
None
|
|
Area
of Concentration Advertising and Marketing
|
Marketing I |
20 |
25
|
35
|
|
Accounting I |
20 |
25
|
35
|
|
Management
Information Systems |
20 |
20
|
40
|
Second
Year 2nd Semester
|
Instructional
Classifications
|
Course
Description
|
[hrs]
Lecture
Studies
L
|
[hrs]
Directed
Studies
DT
|
[hrs]
Applied
Studies
TP
|
|
Area
of Concentration Advertising and Marketing
|
Advertising and
Sales Promotion |
20 |
25
|
35
|
|
Sales
Management |
20 |
25
|
35
|
|
Finance
I |
20 |
25
|
35
|
|
Quantitative
Methods for Business Decisions |
20 |
25
|
35
|
|
Data Base
Management |
20 |
20
|
40
|
Third
Year 1st
Semester
|
Instructional
Classifications
|
Course
Description
|
[hrs]
Lecture
Studies
L
|
[hrs]
Directed
Studies
DT
|
[hrs]
Applied
Studies
TP
|
|
Area
of Concentration Advertising and Marketing
|
Public Relations |
20 |
25
|
35
|
|
Consumer Behavior |
20 |
25
|
35
|
|
Marketing
Research |
20 |
20
|
40
|
|
Promotional
Strategies |
20 |
25
|
35
|
|
Business Computer
Technology |
20 |
20
|
40
|
Third
Year 2nd
Semester
|
Instructional
Classifications
|
Course
Description
|
[hrs]
Lecture
Studies
L
|
[hrs]
Directed
Studies
DT
|
[hrs]
Applied
Studies
TP
|
|
Area
of Concentration Advertising and Marketing
|
Media Planning
and Advertising |
20 |
25
|
35
|
|
Advertising
Creativity |
20 |
20
|
40
|
|
Global
Advertising |
20 |
25
|
35
|
|
Graphic
Design |
20 |
20
|
40
|
|
Project |
None |
25
|
150
|
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|
